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Social media marketing offers new selling opportunities –when it’s done right.

If the social media landscape isn’t confusing enough, it’s also changing all the time. The Harmony Group will help you dig in, and learn how to take advantage of the possibilities.

Social media marketing offers new selling opportunities –when it’s done right.

If the social media landscape isn’t confusing enough, it’s also changing all the time. The Harmony Group will help you dig in, and learn how to take advantage of the possibilities.

Common Questions

Which social media platforms should our company focus on?
How often do we need to post on various social sites?
Is there a way to make social media not so time-consuming?
Understand the issues, and start operating on a whole new level.

Social media marketing that makes an impact.

Have you tried jumping in to business social media, but didn’t feel like you got any return on your investment? It happens all the time, with companies who post randomly, without first creating a social media strategy.

Garnering leads and sales on social media is different than any other marketing media, because it’s not a ‘one-way street’ for your communications. However, you’ll learn how this aspect can be turned to your advantage.

INITIAL ANALYSIS

As a first step, we’ll determine which social media platforms your best customers are spending time on. What types of posts do they tend to respond to? How have your competitors found success? This valuable info will help determine next steps.

A STRATEGIC PLAN

When you say ‘manage my social media’ we create a plan for producing a range of posts in advance, then dropping them into the feed over time. This saves time and money, and ensures that posts coordinate with each other and your overall marketing strategy.

INITIAL ANALYSIS

A STRATEGIC PLAN

As a first step, we’ll determine which social media platforms your best customers are spending time on. What types of posts do they tend to respond to? How have your competitors found success? This valuable info will help determine next steps.

When you say ‘manage my social media’ we create a plan for producing a range of posts in advance, then dropping them into the feed over time. This saves time and money, and ensures that posts coordinate with each other and your overall marketing strategy.

MAINTAIN RELATIONSHIPS

Responding to relevant posts, and those who comment on your posts, is an important part of the social media universe. We’ll help you appeal to ‘influencers,’ turn customers into ‘brand advocates,’ monitor what’s said about you, and respond to any negative comments.

BUILD A FOLLOWING

Each social media platform is different, and we’ll show you how to get the most out of each one. For YouTube, careful ‘optimization’ helps you get found in searches. For LinkedIn, popular the LinkedIn Insights feature helps you identify the right audiences to pursue.

MAINTAIN RELATIONSHIPS

BUILD A FOLLOWING

Responding to relevant posts, and those who comment on your posts, is an important part of the social media universe. We’ll help you appeal to ‘influencers,’ turn customers into ‘brand advocates,’ monitor what’s said about you, and respond to any negative comments.

Each social media platform is different, and we’ll show you how to get the most out of each one. For YouTube, careful ‘optimization’ helps you get found in searches. For LinkedIn, popular the LinkedIn Insights feature helps you identify the right audiences to pursue.

SOFTWARE TRAINING

Both new and existing staff will learn more efficient, trouble-free ways to work with collaboration tools, CRMs, document management, and more, including security protocols. From popular Google and Microsoft apps to proprietary software, we turn newbies into pro’s.

SERVICE PLANS

Harmony’s business technology solutions include preventative maintenance plans for managing, maintaining and troubleshooting your systems. Although we’re there for you in case of a sudden crisis, we typically detect and resolve any small glitches before they turn in to big problems.

SOFTWARE TRAINING

SERVICE PLANS

Both new and existing staff will learn more efficient, trouble-free ways to work with collaboration tools, CRMs, document management, and more, including security protocols. From popular Google and Microsoft apps to proprietary software, we turn newbies into pro’s.

Harmony’s business technology solutions include preventative maintenance plans for managing, maintaining and troubleshooting your systems. Although we’re there for you in case of a sudden crisis, we typically detect and resolve any small glitches before they turn in to big problems.

"Susan and her team poured so much thought, time and effort into rebranding my company and the hard work is paying off! My business thrives on referrals but when I received a lead based solely off of the impression my website made, I am over the moon!"
CHRISTA SKINNELL

SOCIAL MEDIA CONSULTING

We’re flexible: we can serve as consultants for your social media marketing, presenting an action plan for your staff to carry out over time. We can also execute the entire plan for you. Or, we’ll find a cost-effective way to split ‘SM’ tasks over time.

CONTENT CREATION

There’s an art to developing the right words and images for social media. We use a friendly, helpful tone to encourage interaction and conversations. And we produce images that are unique or unexpected, to grab attention in the feed.

SOCIAL MEDIA CONSULTING

CONTENT CREATION

We’re flexible: we can serve as consultants for your social media marketing, presenting an action plan for your staff to carry out over time. We can also execute the entire plan for you. Or, we’ll find a cost-effective way to split ‘SM’ tasks over time.

There’s an art to developing the right words and images for social media. We use a friendly, helpful tone to encourage interaction and conversations. And we produce images that are unique or unexpected, to grab attention in the feed.

PRO TIP

Companies often try too hard to sell on social media, which can be a turn-off for everyone else. Try offering four or five ‘relationship building’ posts with helpful ideas, for every ‘selling’ post that links to your products and services.

New audiences are waiting for you.
The first step is getting in touch.

There are opportunities online that that haven’t been available until now. Let’s talk about how you can use them to become a player in the social media world.
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